Social Media Marketing, Fact and Lies

Social Media Marketing seems to be the current buzz word for anybody looking to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place nowadays and they are informing anybody that will listen about how incredibly important social media like Facebook twitter and YouTube are to your organisation but, for the average small to medium sized business, does marketing to social networks truly measure up to all the hype? Is investing a small fortune on hiring a SMM company actually worth it? And has anyone truly done their research study on this prior to they worked with somebody to set up there Facebook organisation page? Some SMM business are setting up things like Facebook business pages (which are free) for $600 to $1,000 or more and informing their customers that they do not require a website because Facebook is the biggest social media in the world and everybody has a Facebook account. Now while it might hold true that Facebook is the largest social media on the planet and yes, Facebook's members are potential customers, the genuine concern is are they actually buying? Social media marketing business are all too pleased to mention the positives of social media like the number of individuals use Facebook or how many tweets were sent out last year and the number of people view YouTube videos and so on however are you getting the complete photo? I as soon as sat beside a SMM "specialist" at an organisation seminar who was spruiking to anyone who came within earshot about the amazing advantages of establishing a Facebook business page for small company (with him of course) and selling on Facebook. Intrigued by the previously mentioned "professionals" advice I looked him up on Facebook only to find he had only 11 Facebook friends (not an excellent start). Being the research study nut that I am, I chose to take a great appearance into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so greatly on socials media for sales?

As a web designer I was constantly (and now progressively) confronted with a number of social networking obstacles when possible clients would state that having a site sounds great however they had a Facebook company page and had actually been told by numerous sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it became quite clear that those possible clients didn't in fact understand why they needed social networks or SMM to create online sales, They just desired it. Well it's basic truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and company networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Service Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% in fact actively use social media to communicate with brand names.

How do you use social media marketing? And is it even worth doing?

Well to start with I would state that having a well enhanced website is still going to bring you even more business that social media for the most parts especially if you are a little to medium sized regional company due to the fact that much more individuals are going to enter "hair stylist Port Macquarie" into an online search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a website you're missing out on all that prospective organisation. In spite of all the (not so excellent) data I still think it is still a great concept for business to utilize social media simply not in the very same method that a lot of SMM experts are today, Why? Due to the fact that it's plainly not operating in the method they declare it does. Basically SMM Companies and Organisation as a whole looked at social networks like Facebook as a fresh market ripe for the selecting and when Facebook began getting users measured by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the business (in June 2004) and considering that them a few equity capital firms have made financial investments into Facebook and in October 2007, Microsoft announced that it had actually acquired a 1.6% share of Facebook for $240 million. However because Facebook's modest starts up until now (2012) both SMM Companies and Organisation have failed to truly capitalise on the huge number of Facebook users online. The truth is numbers does not equivalent purchasers. Is it in a Social Media Marketing business's best interest to talk social media networks up? Absolutely. Is it in a Social Media Network like Facebook's benefits for people to think that companies can offer en masse by advertising and marketing with them? Naturally it is. In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion in the previous year as its profits which is generally from advertising had leapt practically 90% to $3.71 billion so plainly the concept of SMM is working out for them however it is exercising for you? Well ... statistically no, however that does not necessarily mean that it never will.

One of the biggest problems organisation face with social networks and SMM is perception. The primary factor many people provide for connecting with brands or organisation on social media is to get discount rates, yet the brands and business themselves think the main reason individuals interact with them on social media is to find out about brand-new items. Many companies believe social media will increase advocacy, however just 38 Elite Digital Marketing agency % of customers agree.

There were some good initiatives shown in the IBM study of companies that had gotten some sort of a deal with on how to utilize social media to their advantage, keeping in mind that when asked exactly what they do when they connect with companies or brand names through social media, consumers note "getting discounts or vouchers" and "buying products and services" as the leading two activities, respectively an U.S ice cream business called Cold Stone Creamery used discounts on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is plainly in the favour of the prospective client & the great technique to social media marketing is to offer without attempting to offer (or looking like your selling) sadly most social media marketing is focused the wrong method.

Building a tangible purchaser to customer relationship by means of social media is hard and probably the most benefit to service' using social media to increase their sites Google rankings. However service' have to understand that you can't just setup a Facebook organisation page and expect the best. SMM requires effort and possible customers have to see value in what you need to offer through your social media efforts give them something worth their social interaction and time and then you might improve outcomes.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was constantly (and now progressively) faced with several social networking obstacles when potential customers would say that having a website sounds good but they had a Facebook business page and had actually been told by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those potential customers didn't actually understand why they needed social networks or SMM to generate online sales, They simply wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Value around 55% of all social media users specified that they do not engage with brands over social media at all and only around 23% in fact purposefully utilize social media to interact with brand names. Well initially of all I would say that having actually a well enhanced website is still going to bring you far more organisation that social media in many cases specifically if you are a small to medium sized regional business since far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on out on all of that potential company. The primary factor most people give for communicating with brands or service on social media is to get discounts, yet the brand names and service themselves believe the primary reason people communicate with them on social media is to discover about new items.

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